Users will not get lost because
there are navigation bars at the side and bottom of each page. These navigation
bars also minimize, if not eliminate, the frequent use of “the back” button
to get back to the original site. This website also has a search facility which
gives the users a choice, whether to use the navigation bar or the search engine
to find their way around in the website.
There is content on every page.
Readers do not need to click on a link just to find out what is beneath it
because its titles or headings are self-explanatory. Therefore, readers can go
to where they want quickly just by reading the headings. They need not spend
hours ploughing through a forest of buttons just to locate the information that
they need.
The use of “hard” (big and
bold) and “soft” (small and normal) typefaces on the website facilitate the
search for information because users can take one glance at the page and pick
out things they want easily and quickly. There are not many texts to read on the
website. There is a balance between the amount of text and graphics. Some pages
have words
that scroll themselves, which adds convenience to users.